meeting w/mentor

-keep the energetic feel of logo
-use contemporary type -> stamp effect
-use real photo for window (content can be messy, you don't want to show it)
-change colour for the slanted lines ( it does not fit with the overall colour pallete. look like a flag)
- make the "be sticky with" type bigger
- work on hierarchy
- creating stories through map
- creat texture, visual atmosphere (pattern, flag, logo)

layout exploration

- hierarchy testing sketches




- package sketches


After meeting w/ Don, I realized that I was going so traditional w/ my design..
no more youger or modern look at all!!!
The logo looked like Asian...
find the balance between modern and traditional or representational.
w/ 'origin' is my letter concept still working?


I had to make changes.. refine logo, layout style..

logo exploration

Since I was suggested to change "express" to "origin" for my brand ( I also thought 'origin' sounds better and more connected with my brand than 'express'), I started do some logo explorations.

origin
-start, beginning, point, opening, birth, root
Healthy
-growing, strong, energetic, fresh, exciting
multicultural
-colourful, variety, unity, harmony
intersection
-meet, across, connect, unity, synergy


I kind of liked the bottom one with the symbol....tried to make it like it was stamped.
The symbol had the feel of going further, energetic, begining, growing, strong, exciting, connect, unity...

phase 3 presentation feedback

Since the last presentation, I have not posted any process yet.
Maybe it is time to!

During the presentation I got suggested to work

on colour : make it more fresh, young
on brand name : origin fits better than express
Don't forget my audience, they are teenagers
my design seemed to target older audience
look at existing mails, pen-pal (Post secret)
personalize each package (use animals, patterns)
slanted stripes look like France flag or barbershop (change the color)

theses were all good comments! Thank you everyone!!

visual exploration

this is where I am going for now..
I just got a good feedback from Kamilla about my brand name and I think I will think more about it but for now, I will just stick to "express" for tmr presentation.. maybe I am too into letter concept right now which kind of limiting myself. not sure.

logo exploration

-stamp like
-simple
-quick
-energetic
-young
-distictive/recognized right away

Mail graphic inspiration

-Windows!!
-red+blue slanted lines for international envelops
-stamps
-handwriting
-express! stamps
-faded colours
-yellowish envelopes