styles

more styles I looked for, graffiti & retro...
I like retro style
vibrant, dynamic, bright, geometric

colour research

Red

• China: Good luck, celebration, summoning
• Cherokees: Success, triumph
• India: Purity
• South Africa: Color of mourning
• Russia: Bolsheviks and Communism
• Eastern: Worn by brides
• Western: Excitement, danger, love, passion, stop, Christmas (with green)

Orange

• Ireland: Religious (Protestants)
• Western: Halloween (with black), creativity, autumn

Yellow

• China: Nourishing
• Egypt: Color of mourning
• Japan: Courage
• India: Merchants
• Western: Hope, hazards, coward

Green

• China: Green hats indicate a man's wife is cheating on him, exorcism
• India: Islam
• Ireland: Symbol of the entire country
• Western: Spring, new birth, go, Saint Patrick's Day, Christmas (with red)

Blue

• Cherokees: Defeat, trouble
• Iran: Color of heaven and spirituality
• Western: Depression, sadness, conservative, corporate, "something blue" bridal tradition

Purple

• Thailand: Color of mourning (widows)
• Western: Royalty

White

• Japan: White carnation symbolizes death
• Eastern: Funerals
• Western: Brides, angels, good guys, hospitals, doctors, peace (white dove)

Black

• China: Color for young boys
• Western: Funerals, death, Halloween (with orange), bad guys, rebellion

Red for China : Traditional bridal colour, good luck, celebration, happiness, joy, vitality, long life, summoning, the direction South. Chinese saying goes "when something is so red, it is purple" - red purple brings luck and fame.

Magenta for Italy : Magenta was one of the first aniline dyes, discovered shortly after the Battle of Magenta (1859), which occurred near the town of Magenta in northern Italy. The color is named after the battle, and hence indirectly after the town.

Orange for Spain : Orange is the colour of the second equipation of Valencia CF (Spain). The Land of Valencia has oranges as a traditional produce.

Yellow for Japan : Nobility, courage

Green for South India : Islam, hope - the cloak of the prophet was thought to be green, virtue - only those of perfect faith can wear green.

Cyan blue for Greece : blue flag

Dark blue for Korea : flag

sketches

So this is the direction I am working with. The top one is just one of my sketches I will try to come up with several designs and select one that I like.. The cultural plates will have similar or the same graphic but with different color treatment..

bottom one is for my naming and type treatment.. I want bold, modern, simple, geometric typefaces like futura, century gothic, and bauhaus for fun.. I wish I can have really pretty modern typefaces, but I should stick with what I have rather than buying it... :(

I had so much difficult time coming up with my brand name..
Right now, I am going for "Origin"

origin |ˈôrəjən|
noun
1 the beginning of something's existence : a novel theory about the origin of oil | the name is Norse in origin.
• a person's social background or ancestry : they will be asked about their ethnic origin | a voice that betrays his Southern origins.
• the place or situation from which something comes : an indication of the country of origin.
2 Anatomy the place or point where a muscle, nerve, or other body part arises, in particular
• the more fixed end or attachment of a muscle.
• a place where a nerve or blood vessel begins or branches from a main nerve or blood vessel.
3 Mathematics a fixed point from which coordinates are measured, as where axes intersect.
ORIGIN early 16th cent.: from French origine, from Latin origo, origin-, from oriri ‘to rise.’

Origin is a word meaning "beginning." In this sense, it may refer to:

• Origin (start), the beginning, starting-point, cause, or ultimate source, from which a thing is derived;
• Origin (mathematics), the point where the coordinate axes of the system intersect;
• Origin of the universe, also known as the "Big Bang";

1) this VM is the origin; it will provide the beginning chance of experiencing other cultures
2) this VM will provide the user with knowledge of where each food came from, the origin.
3) this VM creates interaction between cultures, they intersect.

I think Origin has a good connection to my VM... and the symbol "(O)" came from my first idea of two round tables around the cylinder shape vending machine in the in the middle. When you look at it on the top, the shape is like "(O)".. even though I am not going to work with the cylinder shape VM anymore, "(O)" symbol is still connected with the meaning of the word 'origin'..

meeting w/ Don

I was really worried about the possibility of getting rejection for my new direction today.
Since I was suggested with two different directions from Don and Tak during last two weeks, I had to find a way to reflect both suggestions in my design process. I think, I managed okay and quite appreciated the opportunity that I could do 'go back and forth'..

okay, my first idea was to make the vending machine in a cylinder shape so that people can go/walk around with their friend and select their snacks. And also, I was going to put round shape of tables around the machine like "(O)" so that the youth can seat with their friends and share snacks. However, I realized that the shape and table will demand a huge space which won't work in a secondary school environment! The school is not going to give me that space for the vending machine! The idea was developed while I was thinking about the user experience ( how to make the experience more fun n dynamic), but I decided to let it go in order to make it really work in terms of space requirement. And the round shape demand more footprints, too. So I am sticking with the regular rectangular shape(wider than the ordinary ones)..or even two semicircular machines will work too.

I also thought about designing take away cards that will be displayed at the front of each section door. The cards will include the illustration of food, beneficial info about the ingredients, nutritional fact, ect.. But it will cost extra for the company in terms of management and printing. ( they need to keep the wage/production cost low to provide low cost for the user). Instead, I can just put the label on the food package cellophane, it has to be with the food under the law anyways..

Don liked the way how the vending machine actually shows the food itself through the window.
Through the window, the user should be able to read the name, ingredients, and nutritional fact easily( I should think about where the label will be placed on the package)

-vending machine design
-cultural plate design
-label design
-identity design

moodboard- youth

colorful, bold, friendly, dynamic, young

automat sketches

I know it is hard to understand and ugly/messy drawing..I just started which is good!

- so I can see that my automat is a cylinder shape that the youth can go around.
- there will be 2-3 machines that looks similar, and each contains two different cultures.
- around the machines, there will be tables where the youth can seat and share there food. I guess on the table, I can put my healthy ingredients research in order to knowledge them, also they can talk about it.
-I will designe 2-3 shapes of plates that represent each culture (different color codes)

snack

The reason why I abondoned the idea of doing package design was that I decided not to limit the kinds of snacks for each culture. There are so many kinds and my little selection may not be attractive to the youth. Without firmly deciding the content(what kind of snack), there is no way to do the package design.

However, I am going to do some kind of package design that covers my food in the vending machine. The package will represent the cultural aspect rather than what's inside(what kinds of snack or ingredients) So the package design's purpose is only to differenciate each culture.

I had to look up the dictionary in order to define "snack" since I kept thinking and limiting 'snacks' as chips, bars, candies, chocolate, etc..

snack (snk)

n.

1. A hurried or light meal.

2. Food eaten between meals.

intr.v. snacked, snack·ing, snacks

To eat a hurried or light meal.

---

[Middle English snak, variant of snacche, trap, bite, from snacchen, to snap; see snatch.]
1. a small amount of food that is eaten between main meals or instead of a meal

So, it is not just chips, bars, or candies like I thought... "small amount of food between main meals" give me more options to go further in terms of food selection.

At this point, I am intrested into this Automat or Automatiek idea..

Automatiek(Dutch)

A common type of snack bar in the Netherlands is called automatiek and is similar to an automat. It has a wall lined with coin-operated machines. Each has a vertical row of little windows, with a (usually hot) snack behind each, e.g. a croquette, a frikandel or a hamburger.

After inserting a coin into a slot, an individual opens one of the windows and removes a snack. The machines are heated so that the snacks stay hot. Behind the machine is the kitchen where the snacks are prepared, with the little windows being re-supplied from the back.

In addition, a snack counter for food less suitable for vending machines is usually available in the same area (example: french fries).

Automatieks may or may not provide chairs for customers. Sometimes the vending machines are in an outside wall, and no shelter is provided.

These vending machines are often located at railway stations or in busy shopping streets. One large chain of these automatieks is FEBO.

Ordinary automatieks in Amsterdam

A modern automat, Bamn, in Manhattan's East Village

so my deliverables will be,
1) Brand identity
2) plates design for each culture
3) automat vending machine area design (machine + tables)