confirm shapes + snacks

Korea - Kimchi flavour rice cake(craker like)
Spain - Olive flavour baked potato chips w/ lightly salted
India - Lentinsil+ coconut flavour nut bar
Italy - Whole wheat herbal biscotti
Japan - Zunda mochi (mochi with soy bean paste)
Greek - Yogurt with honey and cranberry
China - Assorted dried fruit+nut (lychee+)

naming

Since I did not think my first brand name "(o)rigin" would fit with the mail concept, I started writing another lists of words that relate to my project.

And I came up with "express"


express 1
verb
1 community leaders expressed their anger communicate, convey, indicate, show, demonstrate, reveal, make manifest, put across/over, get across/over; articulate, put into words, utter, voice, give voice to; state, assert, proclaim, profess, air, make public, give vent to; formal evince.
2 all the juice is expressed squeeze out, press out, extract.
PHRASES
express oneself he had difficulty expressing himself communicate one's thoughts/opinions/views, put thoughts into words, speak one's mind, say what's on one's mind.

express 2
adjective
an express bus rapid, swift, fast, quick, speedy, high-speed; nonstop, direct. antonym slow, local.

express 3
adjective
1 an express reference to confidential matters explicit, clear, direct, obvious, plain, distinct, unambiguous, unequivocal; specific, precise, crystal clear, certain, categorical. antonym implied.
2 one express purpose sole, specific, particular, exclusive, specified, fixed.




even though the word "express" seems to be a very common word, I think it really tells what my brand is all about.
-Quick/rapid = vending machine's quality
-Communicate/reveal each country's characteristics(flavor) and value to users
-Expressing cultures
-Explicit/distinct = originality , clear message to the users

last saturday 2

In spite of having good ideas in the last post, as you can see, I struggled.. no fresh striking idea..
I looked at my "package design inspiration collection" to generate new ideas and I found this concept truly fits with my project.




am I too honest to say that I got inspiration from this? I thought that making packages as letter really suits for my overall project! I decide to go on with this idea.

-Since the youth are all using emails, text messages, etc they have never or quite few experiences of getting mails in hand. I thought this experience of delievering letters/parcel will
excite the youth and they will appreciate more.

-you send letters or parcel to your friends usually or even you build friendship through pen-pal.
I think mail concept will help build more relationship between the user and other culture in a warm and friendly way.

-who would not excited by getting mails? I always love to get mails. I love the hand feel and stamps; everything that I see, touch, and smell(?) I want to give life to my package design.
more humanized and intimate.

last saturday

On saturday, I had to make big decisions! I had to decide whether I would stay with the automat format of vending machine, the cultural snack selection I'd updated, and ideas for my package designs.

Since I realized the importance of the package design, I had to develop my basket to something else. For the automat idea, the greatest thing was that the user actually can see the food through the window and also the automat format is quite new to the usrs. I wanted to keep it.
However, as I developed and sketched my package designs, I realize that there are so many restrictions working with automat format in terms of maintenance for freshness(since my new selection of snacks is daily+fresh food). Also, I found it is kind of meaningless to design package for such vending machine.

So I decide to go back to my first idea that I proposed in Phase 2 presentation..
I came back to the idea to work with ordinary vending machine with snacks that can be storaged for longer period.

So I started sketching some ideas in the last photo at the bottom.
I still wanted to keep the window idea to show what is in the package.
I had conversation w/ Chloe, and through the conversation we came up with good ideas (big thanks to Chloe!!)

-use the window to shape each country which will become the illustration for my package.
-arrage every package in a way that will make a certain image overall, so that the user wants to collect every product in order to make a poster out of the experience. (map of the world, logo image)

last friday

I was working on designing my vending machine on last friday. I tried to have the feel of retro but kinda did not work out. I was having difficult time to mimic the style.

At the end of the day, when I checked my e-mail from my mentor, I was like "@-@...."
what he suggested me was so true. he said,

- the focus is relying very heavily on the design of - and interaction with the vending machine.
- the real experience is the interaction with the product.
- After the food is payed for and the customer is holding the food, that is where the 'real experience' begins... Outside of the food, how much will a single color basket with the country's name printed on it add to that experience? Is there any keepsake from that experience?
- colours should be more edible
- not to be bound by the cliches associated with that era. add to that influence so that you
create something fresh and new.

This comment really helped me pause a bit and realize what's more important thing to do for my project. I totally ignored the value of packaging and later experience with the product outside of the food..how should they feel when they get the package? it should be exciting, curious, friendly, fresh. the basket will not help them feel in this way.. I had to stop working on the vending machine and rethink what's my primary goal through this whole experience.. what experience is more meaningful than other?

styles

more styles I looked for, graffiti & retro...
I like retro style
vibrant, dynamic, bright, geometric

colour research

Red

• China: Good luck, celebration, summoning
• Cherokees: Success, triumph
• India: Purity
• South Africa: Color of mourning
• Russia: Bolsheviks and Communism
• Eastern: Worn by brides
• Western: Excitement, danger, love, passion, stop, Christmas (with green)

Orange

• Ireland: Religious (Protestants)
• Western: Halloween (with black), creativity, autumn

Yellow

• China: Nourishing
• Egypt: Color of mourning
• Japan: Courage
• India: Merchants
• Western: Hope, hazards, coward

Green

• China: Green hats indicate a man's wife is cheating on him, exorcism
• India: Islam
• Ireland: Symbol of the entire country
• Western: Spring, new birth, go, Saint Patrick's Day, Christmas (with red)

Blue

• Cherokees: Defeat, trouble
• Iran: Color of heaven and spirituality
• Western: Depression, sadness, conservative, corporate, "something blue" bridal tradition

Purple

• Thailand: Color of mourning (widows)
• Western: Royalty

White

• Japan: White carnation symbolizes death
• Eastern: Funerals
• Western: Brides, angels, good guys, hospitals, doctors, peace (white dove)

Black

• China: Color for young boys
• Western: Funerals, death, Halloween (with orange), bad guys, rebellion

Red for China : Traditional bridal colour, good luck, celebration, happiness, joy, vitality, long life, summoning, the direction South. Chinese saying goes "when something is so red, it is purple" - red purple brings luck and fame.

Magenta for Italy : Magenta was one of the first aniline dyes, discovered shortly after the Battle of Magenta (1859), which occurred near the town of Magenta in northern Italy. The color is named after the battle, and hence indirectly after the town.

Orange for Spain : Orange is the colour of the second equipation of Valencia CF (Spain). The Land of Valencia has oranges as a traditional produce.

Yellow for Japan : Nobility, courage

Green for South India : Islam, hope - the cloak of the prophet was thought to be green, virtue - only those of perfect faith can wear green.

Cyan blue for Greece : blue flag

Dark blue for Korea : flag