Wednesday, November 5, 2008

naming


Since I did not think my first brand name "(o)rigin" would fit with the mail concept, I started writing another lists of words that relate to my project.

And I came up with "express"


express 1
verb
1 community leaders expressed their anger communicate, convey, indicate, show, demonstrate, reveal, make manifest, put across/over, get across/over; articulate, put into words, utter, voice, give voice to; state, assert, proclaim, profess, air, make public, give vent to; formal evince.
2 all the juice is expressed squeeze out, press out, extract.
PHRASES
express oneself he had difficulty expressing himself communicate one's thoughts/opinions/views, put thoughts into words, speak one's mind, say what's on one's mind.

express 2
adjective
an express bus rapid, swift, fast, quick, speedy, high-speed; nonstop, direct. antonym slow, local.

express 3
adjective
1 an express reference to confidential matters explicit, clear, direct, obvious, plain, distinct, unambiguous, unequivocal; specific, precise, crystal clear, certain, categorical. antonym implied.
2 one express purpose sole, specific, particular, exclusive, specified, fixed.




even though the word "express" seems to be a very common word, I think it really tells what my brand is all about.
-Quick/rapid = vending machine's quality
-Communicate/reveal each country's characteristics(flavor) and value to users
-Expressing cultures
-Explicit/distinct = originality , clear message to the users

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