Content research

Product lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of product variants in a line. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.

The number of different product lines sold by a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix. If a line of products is sold with the same brand name, this is referred to as family branding. When you add a new product to a line, it is referred to as a line extension. When you add a line extension that is of better quality than the other products in the line, this is referred to as trading up or brand leveraging. When you add a line extension that is of lower quality than the other products of the line, this is referred to as trading down. When you trade down, you will likely reduce your brand equity. You are gaining short-term sales at the expense of long term sales.

today, I went to supermarket and looked for some snacks with low calories, fat, sodium, and sugar. It was difficult to find multicultural snacks that satisfy all these conditions.. most of them have too much sodium.. some stuff looked delicious but not healthy.

-While I was shopping, I realized that I should look at how the government defines "junk food".

-And also thought that, there are too many different types of snack, I should decide how I will design my product line in order to bind all products together. They should be harmonized and related with each other.

So when I came home I researched how the government define "junk food" They had the "Healthier Choices in Vending Machines in B.C. Public Buildings Policy Paper" and also "Nutritional Guidelines for Vending Machines in B.C. Public Buildings"




And also there is one website that searches for the brand which provide products that qualify "choose most" in the "Nutritional Guidelines" Most brands are Western but still I can use the information to select my own multicultural "choose most" list.



I am thinking of going for fruit/vegetable snack line because it seems easier to find healthy fruit/vegetable snack from other countries. We all share ingridients but the difference is how we cook or how we eat them.