creating tribes

-Nature Valley : we give you the energy to get to and enjoy your favorite place in nature, your own personal nature valley. You take care of yourself with a healthy and active lifestyle.

-Nature Valley's "tribe" : the people who enjoy outdoor activities, travelling get together and share their experience through Nature Valley's blog.

-Kashi : Everyone has the right to healthy food.
Helping people make healthy changes is the reason we get up in the morning. We love being able to give people all-natural, minimally processed foods that are free of highly refined sugars, artificial additives, and preservatives. Because when we eat well, we feel well.

-Kashi's "tribe" : Chanllenge your self. Making a positive change is easier if you have someone to share it with. Our community is built so you can get daily inspiration and be a part of the group’s overall growing success.

-FritoLay : We will continue to enhance the nutritional attributes of our snacks and take further steps to be a better steward of the environment. And we will have good fun along the way.

-FritoLay's "tribe" : the people who are interested in Being healthy + being green

-Mott's : Mott's has the nutritious, and obviously delicious, snacks and drinks for you and your family. Whether you need the perfect after-school snack for your kids, or you're in need of a wholesome pick-me-up during your day, we've got what you're craving.

-Mott's "tribe" : interested/believe in healthy eating + apples nutrition

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all companies have the same title as a healthy food company, but to make themselves differentiate from other companies, they added their own value and put their audiences into "tribes" where people understand the company's value and feel as if they belong.

"You're part of a select clan when you buy products from these clearly differentiated companies. Brands are the little gods of modern life, each ruling a diffrent need, activity, mood, or situation."- the Brand Gap by Marty Neumeier

1)who are you?

We are " "(I haven't decided on the name)

2) what do you do?

We make healthy and multicultural snacks for youth.

3)why does it matter? Why people want it?

It matters because through our cultural snack experiences, we help youth to create peace and unity in the community.

My tribe believes that realizing, learning, and interacting with other culture through food experience is enjoyable and beneficial. We have power to make our community more united and peaceful.