Until last week, I set my audience as 20-30yrs adult.
My first thought was to target youth(#1 hate crimers), but I thought my "food concept" would
never interest(fit into) youth at all.
I assumed that
-they don't have enough money to experience food culture if they have to pay for it
-they don't like to cook
-pay more attention to music,movie, fashion, but no food
But now, I left my "food concept" behind since it confused me all the time.
and also this research on youth actually corrected my assumption and gave me some possibilities. Even though this research was done in US, I believe it is pretty similar to Canada
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